After reporting findings like how 61% of respondents reported that Healey's negative tone in recent weeks had made them less likely to vote for her, we're treated with this wonderful snippet:
The Healey campaign also responded to inquiries about the poll in an e-mail.I'm not really sure how that qualifies in any way as "responding to inquiries about the poll", but I love the tone.
"The voters need to take a hard look at what Deval Patrick stands for. Deval has no plans for Massachusetts except to raise taxes, lower standards in our schools and put dangerous criminals back on our streets. He's afraid to debate Kerry Healey one-on-one because he knows he is too liberal for Massachusetts," it read.
The statement did not address the poll results directly.
Obviously whoever issued the statement carefully analyzed the poll and realized that if negative campaigning is having a negative effect on Healey's poll numbers, the two negatives must cancel each other out and result in a positive effect, which means a sure-fire victory.
It's basic algebra, and it's a brilliant strategy.
Keep beating that dead horse, Kerry. You're doing great!